COMPETITIVENESS MANAGEMENT WEEK: JUNE 11TH TO 14TH 2012
Managing the Public-Private Dialogue for sector competitiveness and local development is moving from an artisan stage, based on accumulated personal experiences, to a body of codified methodologies and frameworks, already proven worldwide. The second week of the Summer School focuses on introducing those concepts, and is of particular interest for practitioners in direct relation with companies, development agencies’ staff, cluster managers, project managers and consultants. The subjects covered in this course are:
Strategy Foundations of Competitiveness Management
Monday 11th and Tuesday 12th, 4 sessions
Instructors: Pascual Berrone
This course emphasizes the role of Competitive Strategy (CS) within industry clusters. CS is something more to leadership than designing organizational mechanisms and managing specialized functions. Leaders are also generalists, and at the core of leadership is the setting of overall strategy for the enterprise. CS brings a discipline, a set of concepts, and a point of view to this inherently complex and creative process that are particularly relevant in industry clusters given the geographic concentration of interconnected businesses, suppliers, and associated institutions.
Strategy Analysis in Competitiveness Initiatives
Monday 11th, through Thursday 14th, 3 sessions
Instructor: Emiliano Duch
This course will cover different examples from Europe and Latin America to introduce the methodological tools for industry analysis, strategy, and competitiveness. The last session will be a practical exercise in which the course methodology will be applied to cases developed by the students.
Change Management
Wednesday 13th, 1 session
Instructors: Antoni Subirà
This course on Change Management focuses on the importance of this process. It uses Harvard Business School case study from Catalonia, in which Professor Subirà is the protagonist, and a new version of the case 15 years later, that allows to see the transformation process.
Competitiveness Organization Management
Wednesday 13th and Thursday 14th, 3 sessions
Instructors: Werner Pamminger and Emiliano Duch
This course presents the practical experience of some of the best examples in the management of competitiveness development: the experiences of Upper Austria, contrasted with the example of SEBRAE in Minas Gerais (Brazil). Their protagonist from Upper Austria will present different aspects of their management capabilities, both at the personal level and at the development organization.
Managing the Public-Private Dialogue for sector competitiveness an d local development is moving from an artisan stage, based on accumulated personal experiences, to a body of codified methodologies and frameworks, already proven worldwide. The second week of the Summer School focuses on introducing those concepts, and is of particular interest for practitioners in direct relation with companies, development agencies’ staff, cluster managers, project managers and consultants.
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